Our digital partner: The Digital Hub
The HB Aluminium website was designed, built and optimised by The Digital Hub, a UK web design, SEO and digital marketing agency. They also look after our search visibility, AI search readiness and online enquiries.
In brief
- Website design and build
- SEO and GEO (AI search optimisation)
- Website migration and redirects
- Live enquiry forms and admin area
- Google Search Console setup
Why we chose a specialist digital partner
Commercial glazing is won through main contractors, tender teams and architects, and they increasingly start by searching. We needed a website that explains exactly what we do, in plain terms, and that both search engines and AI assistants can understand.
The Digital Hub rebuilt our site around the work we actually carry out, from curtain walling and drive-thru windows to shopfronts and repairs and maintenance, without exaggerated claims.
About The Digital Hub
The Digital Hub is a UK agency providing website design and development, search engine optimisation (SEO), generative engine optimisation (GEO) for AI search, and digital marketing for businesses that want more qualified enquiries from their website.
Find out more at thedigitalhub.uk.
What The Digital Hub delivered for HB Aluminium
Content recovery and migration
Every original page, project entry and photograph was recovered from the previous site and recorded against its source, with old page addresses permanently redirected so existing links still work.
Service and sector architecture
Dedicated, crawlable pages for each service, plus a sectors section with detailed sub-sector pages, linked together with breadcrumbs and plain navigation.
Technical SEO
Unique titles and descriptions on every page, canonical addresses, an XML sitemap, crawler rules, correct page-not-found responses, responsive images and social sharing details.
Structured data for search and AI
Organisation, service, article and breadcrumb markup that describes HB's business accurately, so search engines and AI assistants can read it reliably.
Live enquiry system
Project and maintenance enquiry forms with drawing and photo uploads, emailed to the HB team and stored in a private admin area.
Search Console and launch
Domain launch, Google Search Console verification and sitemap submission, so new pages are discovered and monitored from day one.
Questions about our website partner
- Who built the HB Aluminium website?
- The HB Aluminium website was designed and built by The Digital Hub, a UK web design, SEO and digital marketing agency. The Digital Hub also looks after the site's search visibility and enquiry systems.
- What did The Digital Hub do for HB Aluminium?
- The Digital Hub recovered and restructured the content from HB's original website, rebuilt it as a fast, mobile-friendly site, set up permanent redirects from the old page addresses, created dedicated pages for each service and sector, connected live enquiry forms with file attachments, and set up Google Search Console with a submitted sitemap.
- How does The Digital Hub approach SEO for a specialist B2B business?
- By writing answer-first pages around the work the business actually does, structuring them so search engines and AI assistants can understand them, and avoiding keyword stuffing or invented claims. For HB, that means clear pages for curtain walling, drive-thru windows, shopfronts, commercial windows, entrances and maintenance, aimed at main contractors, tender teams and architects.
- What is GEO and why does it matter?
- GEO (generative engine optimisation) is making a website easy for AI search tools such as Google's AI Overviews, ChatGPT and Perplexity to understand, quote and cite accurately. It relies on specific, factual explanations, consistent business details and accurate structured data, which is how the HB Aluminium site is built.
Looking for glazing rather than a website? Send HB Aluminium an enquiry.